Business Ecosystems

“An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world. The economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organisms also include suppliers, lead producers, competitors, and other stakeholders. Over time, they coevolve their capabilities and roles, and tend to align themselves with the directions set by one or more central companies. Those companies holding leadership roles may change over time, but the function of ecosystem leader is valued by the community because it enables members to move toward shared visions to align their investments, and to find mutually supportive roles.”

James F. Moore originated the strategic planning concept of a business ecosystem, now widely adopted in the high tech community. The basic definition comes from Moore’s book, The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems

Business partnerships come in different appearances:
As a specialist in partnerships, Partner Performance recognizes that all partnerships are unique. However we roughly distinguish 3 groups of partnerships:

Strategic partnership or Alliance
A one on one relationship applied for joint development, new market entries and creating economy of scale advantages. Typically is the share of risk and profit between the partners
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Marketing- and sales channels
Often used to enter new markets or segments and to enlarge a distribution footprint. A strategy to work with partners in a single or multi-tier channel, selective or open distribution are a few of the options to consider
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Formed around a specific topic or technology companies may collaborate on creating industry standards. But also people who use a social network to exchange information. Either inside a company or covering a specific topic.
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